HARRISBURG ā In a recent news conference at the Johnstown YMCA, Gov. Josh Shapiro (D) unveiled a new slogan for his administration’s approach to governance in Pennsylvania, raising eyebrows with its blunt language.
With a room full of local officials and children present, Shapiro introduced the slogan as embodying a “GSD attitude,” shorthand for “getting stuff done.” He was quick to clarify, given the audience, that he would keep it kid-friendly by saying “stuff” instead of the explicit term.
However, behind closed doors and in recent months, Shapiro hasn’t shied away from using the full version of the slogan: “Get sā done.” This straightforward phrase has become emblematic of his governing philosophy, defining his administration’s ethos and brand.
Despite its effectiveness as a rallying cry for efficiency and action, the use of such explicit language by a sitting governor has sparked controversy. The term in question was famously part of comedian George Carlin’s routine, known as “The Seven Words You Can Never Say On TV,” which led to Carlin’s arrest in 1972 and a landmark Supreme Court ruling in 1978.
Shapiro’s adoption of the slogan marks a departure from conventional political rhetoric, but it’s in line with his reputation as a no-nonsense leader focused on tangible results. The slogan first made headlines in June of last year when Shapiro used it during a press conference in Philadelphia to announce the reopening of a section of Interstate 95 that had been closed due to a tractor-trailer accident.
As Shapiro continues to gain recognition as a rising star within the Democratic Party and a potential contender for the White House in 2028, his bold approach to communication and governance is likely to remain a subject of both praise and criticism.